Digital communication technologies have enabled the massive and intense collection of data. Today, data are at the base of business models for different internet services, and can be an important advantage in business. However, it is not enough to collect data at a large scale; it is also necessary to know how to analyze it, extracting information and generating strategic knowledge. What is the role of data in digital culture? How can they help digital business intelligence? What are the main challenges of data analysis? These are some of the questions we will tackle in the webinar Data Culture and Communication. FGV ECMI invites specialists in several areas to discuss the importance of data culture for digital communication.
Date: Thursday, July 20
Location: Online, FGV Youtube channel